Hillsborough Recognized for Excellence in Communications
The Town of Hillsborough received two first-place Excellence in Communications Awards last month from the N.C. City and County Communicators, earning recognition for two videos produced by the Public Information Office.
The awards were presented April 11 at NC3C’s spring conference in Durham.
“Keeping citizens informed about town government is one of our top objectives, and our public information folks are absolutely fantastic,” said Mayor Tom Stevens. “They’re dedicated, talented, hard-working, creative and really good at shining a spotlight on the excellent work of town staff across all departments. We’re delighted, and not surprised, that their work is being recognized as some of the best in North Carolina.”
The town was recognized in the promotional video category for an employee recruitment video that highlights why many employees find working for the town to be a satisfying and enjoyable experience. The Public Information Office worked with the Human Resources Division and with Beery Media to film and produce the video. The video was planned for long-term recruitment use, including into the future as employees retire.
Judges noted the video was well done with “strong story line, strong editing for both audio and video” and “some great work on getting real people to sound confident and comfortable in front of the camera.”
Public Service Announcement
The town also was recognized in the public service announcement video category for an animation of winter weather operations, which incorporates local landmarks and provides key information about how the town handles winter events. Public information staff worked with the Public Works Department and with Amazing Studios to produce the video, which also earned the video company a gold award from the American Advertising Federation. The video explains how the decision is made to plow streets, that some streets in Hillsborough’s jurisdiction are owned and maintained by the state, and that a large number of homes have a Hillsborough mailing address but are not in the town limits.
Judges noted, “This video was a slam dunk. It’s not dated by anything in it and can be used year after year to disseminate information on how the town approaches these situations.”
They also noted, “You identified a clear problem and saw an opportunity to educate the public on some common misconceptions.”
Hillsborough was among 28 local governments in North Carolina to earn recognition. Judges were government communication professionals from Texas. Nearly 250 award entries were received this year.
N.C. City and County Communicators was formed in March 2007 and encourages professional development and networking among local governmental communications professionals.