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Orange County Announces #MaskUpOCNC Campaign

Monday, July 27, 2020
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The public health campaign features cultural icons wearing masks, like Princess Leia from the “Star Wars” movies.

Orange County is excited to announce the #MaskUpOCNC public health campaign.

The artist-designed poster series and corresponding social media campaign will encourage residents to “mask up” in compliance with state and county mandates.

“We know that wearing a face covering decreases the spread of the virus by trapping airborne particles, protecting yourself and others from contamination,” said Penny Rich, chair of the Orange County Board of Commissioners. “By wearing a mask, you do your individual part to help protect the whole population. You wear a mask to protect others, and they wear a mask to protect you. Mask up, Orange County!”

Orange County artists Mike Benson, Marcela Slade, and Bob Goldstein designed a series of eight posters depicting cultural icons encouraging the public to wear a face covering. The posters have been placed across the county.

Starting this week, residents are encouraged to share photos of themselves on Facebook, Instagram and Twitter wearing their face coverings and using the hashtag #MaskUpOCNC. One participant will be selected each week of the campaign to receive a $25 gift certificate to a local area business. Winners will be announced on Fridays.

Hillsborough Mayor Jenn Weaver said, “Like other parents, I’m eager to get my kids back in the school buildings to learn in person with their peers. Wearing masks is one of our most important tools to slow the spread and reach that goal. So please, mask up, Hillsborough!”

The project is a partnership of communicators across Orange County and is led by the Orange County Arts Commission, with communicators from the Arts Commission, Orange County Health Department, Orange County Public Library, Orange County Office of Community Relations and the Town of Hillsborough on the committee. To view each work in the series, visit www.artsorange.org/maskup.